The question in the minds of many online marketers and business people today is "how can I increase my web traffic?" A few years ago, most businesses were brick and mortar based and advertising was just about using TV, radio, print media and the word of mouth to tell people about your business and products. When the internet usage grew to a full blown level, most people turned to online business and online strategies of advertising their businesses.
These strategies have been changing with time. 2011 is no exception and a few things need to be held high for the success of your business. With online business, advertising has one sole purpose of generating as much web traffic to your site as possible. Here is what you need to do this year to get to the top of the game.
Have a nice simple website
It is possible to have a simple yet attractive website for your business. Color and graphics are important for the sake of the site's aesthetics but too much of it is harmful. The most important thing that you should keep in mind when designing your business website is ease of navigation. Ensure that your website visitors find their way around the site easily.
Find out the best keywords to target
A big percentage of the web traffic that you will get to your business site is most likely to come from search engines. However, you need to know which keywords and search phrases to target so as to benefit from this tactic. Fortunately, there are a number of keyword research tools that can help you achieve this. You would want to try out Google's keyword research tool. Just type "keyword research tool" in Google search bar and you will be directed to few websites.
List your website on local online directories
Listing your website in local online directories is free. All you need to do is provide information about your business like the name of your business, location and hours of operation. This seems a simple tactic but would go a long way to help you generate web traffic for your business site.
Study and counter your competitors' strategies
Every single business idea that you come up with today is sure to get a competitor. In order to make the most profit from your business, you need to know what your competitors are doing and come up with strategies to counter them. The best way to do this is to visit your competitor's website and try to find out what strategies they have put in place to attract traffic to their website. Also take time to study their social media activities. That will give you a clear picture of what you can do to gain competitive advantage over them.
Make use of newsletters
Develop an email list from the people that visit your website and send them regular newsletters with updates on what new offers or products you have on your business website. You can develop this list by simply requesting the visitors to provide their email addresses when they first visit your site. Explain that it is important to do that so that you can constantly update them on new to offers and products. This is a super way of generating targeted web traffic.