Sunday, April 24, 2011

Why Your Business Website Needs Search Engine Optimization

Search Engine Optimization (SEO) is the art of getting a website to work better with search engines like Google, Yahoo, Bing and others. SEO is the process of increasing the amount of visitors to a web site by ranking high in the search results of a Search Engine.
The higher a web site ranks in the results of a search, the greater the chance that the site will be visited by a user.
Here in this article we are discussing Why Your Business Website Needs Search Engine Optimization?

Why you need SEO?

Five reasons on why you need SEO strategy :-

1. SEO can help you achieve your business goals

The internet is a huge market place and if your web site ranks higher you are bound to get your potential clients and customers. Because search engines are often the starting place for a product search by a buyer.

2. Brand Visibility/Findability

About a quarter of all web searches contain a brand term, such as a product or a company name, either on its own or by combining generic keywords. Also when a consumer add brand terms to generic searches, it is a great indicator of purchase intent.

3. Paid search is becoming more expensive

There is a greater competition in paid searches these days, which means CPC i.e Cost Per Click have increased in many sectors to such a point where there is limited scope of profit. Your ability to generate ROI depends on how well you convert traffic to customers.

4. People prefer natural search results

User tend to choose natural search results in preference to the paid search listings. According to the recent figures for selection of natural search were 60.8% for Yahoo and 72.3% for Google. For experienced users this figures tends to increase. So its quite clear that even after paying up for search you might not get traffic.

5. SEO helps you build a better website

It helps you to build a better user interface giving your user exactly what is needed for also it boosts your organic search listings.

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